MUTHA Creator Video Guidelines

Visibility: The product jar itself appears prominently in several frames, especially in the early segments and possibly towards the middle of the video.
Purpose: Emphasizing the product through clear visuals is crucial for brand recognition. The product jar is shown with close-up views to highlight its packaging, the texture of the cream, and its premium nature.
Impact: This focus helps establish a direct connection between the spoken information ("best-selling," "award-winning") and the visual element, enhancing credibility.

Visibility: In multiple frames, there is action involving the application of the product—hands rubbing the cream into the skin.
Purpose: This demonstration provides an essential proof of concept, allowing viewers to see the texture, application process, and instant effects on the skin (such as the "glowy" look mentioned in the transcript).
Impact: Demonstrating the product in use is a powerful tool for conveying the sensory benefits—this particular product's focus on making skin appear smooth, healthy, and radiant.

Visibility: Many frames focus on body parts (such as arms, legs, or shoulders), showcasing the product in action on the skin.
Purpose: The glowing skin after application is prominently featured to emphasize the visual benefits of using the product. This connects directly with the narrative about achieving a "glowy, just-got-back-from-vacation look."
Impact: Showing glowing, healthy skin as the outcome makes the promise more tangible and reinforces the product's effectiveness. The focus on specific areas helps viewers visualize the results they could get.

Visibility: Some frames emphasize the actual texture of the body butter—likely close-up shots of fingers scooping the cream.