Welcome makers of breads, sweet treats and other baked goods! We’re so glad you’re excited to start a subscription plan on Subkit. Your small business will benefit twofold: 1.) With a rewarding new revenue stream

2.) By creating a subscription plan, you’re turning customers into a member community and your business is about to grow in new and meaningful ways

In this playbook, you’ll find...

• Successful subscription types for bakeries
• Building your membership community
• How to build your bakery subscription plan on Subkit
• Subkit onboarding and launch checklist

NB: If a toggle is black and not grey, it means you can click the triangle to learn more. 😊

Successful subscriptions for bakeries

Before we dig deep, check out a couple of examples of baker’s subscription plans that have launched on Subkit and are now bringing in meaningful, passive income for the entrepreneur:

Le Gateau Bakeshop Lucky Penny

Over time, your subscription on Subkit will evolve as it grows and you learn more about your community. But it’s usually best to start with the heart of your Subscription plan and build from there. There are three subscription cores: physical product, experiences and content. Most bakeries start with physical products (yum).

Successful physical product subscriptions for bakeries

• Baked goods replenish model
• Baked goods surprise model
• Baked goods DIY model (replenish or surprise)

Subscription cadence (applies to experience + content plans, as well)

Now that you’ve decided on the heart of your subscription plan on Subkit, it’s important to decide on a cadence. Monthly is the preferred payment timing of customers, unless the subscription itself only comes once per season, in which case quarterly makes the most sense. Even if you’re doing weekly bread pick-ups, being billed monthly is traditional. Think about how you are charged monthly for your digital gym or streaming service, despite using them much more frequently.

How will your customers get the goods?

• Pick-up