Brand Story

Dr. Brite is dedicated to providing safe, effective health and wellness products for families. It focuses on innovation with naturally derived, plant-based ingredients free of harmful chemicals. Committed to ethical practices, it avoids animal testing and uses eco-friendly packaging, ensuring peace of mind with every product.

Their unique selling proposition lies in their use of vegan, organic ingredients like antioxidant-rich cacao for a bright, clean smile and safe, EWG-VERIFIED toothpaste that's even safe to swallow. Dr. Brite’s products cleanse, polish, and whiten teeth naturally, offering a fresh mint chocolate flavor that delights the whole family.

Campaign

Objective: Dr. Brite aims to produce safe and effective health and wellness solutions for families, ensuring products are free from toxic chemicals, inflammatory agents, and hormone disruptors.

Purpose: Dr. Brite strives to innovate with natural, plant-based ingredients while avoiding animal testing and wasteful packaging. They are committed to providing peace of mind by ensuring families live clean, safe, and healthy lives.

Audience Personas

• Health-Conscious Parents
  • Demographics: Ages 30-45, parents of young children
  • Interests: Natural and safe products, family health
  • Goals: Protect children from harmful chemicals, use eco-friendly products
• Eco-Friendly Families
  • Demographics: Ages 25-50, environmentally aware
  • Interests: Sustainability, cruelty-free products
  • Goals: Reduce ecological footprint, support ethical brands
• Wellness Enthusiasts
  • Demographics: Ages 20-40, single or married
  • Interests: Overall wellness, toxin-free living
  • Goals: Maintain a healthy lifestyle, use innovative health products
• Ethical Consumers
  • Demographics: Ages 20-50, various family statuses
  • Interests: Ethical consumption, animal welfare
  • Goals: Avoid products tested on animals, support B Corp-certified companies

Product Focus

Natural Hydroxyapatite Toothpaste

• Description: Made with naturally derived hydroxyapatite and free from harmful chemicals and nanoparticles.
• Benefits: It strengthens and rebuilds enamel, is ideal for sensitive teeth, and is eco-friendly.

Frustrations to Solve

• Exposure to Harmful Chemicals: Concern over toxic chemicals, inflammatory agents, and hormone disruptors in everyday dental products.
• Product Efficacy and Safety: Difficulty finding dental care products that are both safe and effective, especially for sensitive teeth.
• Environmental Impact: Worry about the environmental impact of packaging and product ingredients.
• Quality and Trust: Finding reliable, high-quality products that meet health and safety standards is challenging.
• Ingredient Transparency: Need for transparency about the ingredients used in products to ensure they are natural and non-toxic.

Product Benefits